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KMID : 0665420070220040492
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Korean Journal of Food Culture
2007 Volume.22 No. 4 p.492 ~ p.497
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Content Analysis on the News Report Cases of Vibrio
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Woo Ha-Joong
Kim Young-Kyu
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Abstract
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The objectives of this study are to determine the full extent of the negative media reports and to broaden public awareness through content analysis. Samples of this study are news reports on vibrio on three major broadcasting companies such as MBC, KBS and SBS and three major national newspapers such as Chosun daily, Joongang daily and Donga daily in Korea for 5 years from January 1st in 2000 to December 31st in 2004. Total 628 cases were searched through from the web sites of fore mentioned TV and newspaper companies. It is highly advised to adhere to the proven fact as much as possible and full and thorough research on the outcome should be sought by media before they reach to the public.
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KEYWORD
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vibrio, content analysis, Media
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